NEW HEIGHTS — Alex Jiao, CEO, Hongkong Jet
HONGKONG JET, THE LEADING COMPREHENSIVE BUSINESS AVIATION GROUP IN ASIA PACIFIC IS NOW HEADED BY CEO, ALEX JIAO. ADAPTABLE, HIGHLY EXPERIENCED AND AT THE FOREFRONT OF THE AVIATION INDUSTRY, ALEX IS READY TO RESHAPE THE COMPANY AND TAKE IT TO NEW HEIGHTS. ALEX SETS A ROLE MODEL OF DANIEL GOLEMAN’S “VISIONARY LEADERSHIP STYLE” AND IS WIDELY RECOGNIZED IN THE AVIATION INDUSTRY AND BY PARTNERS.
When did HKJ begin its operations and what’s the company’s scope of services?
Established in 2009, Hongkong Jet offers a comprehensive solution for clients, which includes aircraft management, charter, maintenance, aircraft sales, consultancy and registry services.
This year is a special year for the company as it steps into its 10th anniversary and while we continuously strive for further improvements, one thing that never changes is our focus to put clients as our top priority. For example, we understand that maintenance approvals are always an issue for aircraft owners and operators so we have gradually built up a global maintenance network—NAA 145 Approvals including FAA, Bermuda, Cayman Islands, Guernsey and HKCAD (incl. China-B / Macau-B under JMM and Canada under TA-M). Our aim is to offer a total maintenance solution for our clients’ aircraft.
Time has proven our efforts in building a solid foundation for Hongkong Jet as we are now one of the leading comprehensive business aviation companies in Asia Pacific and I’m confident that we’ll be able to offer more services to our clients in the future.
How does HKJ endure the challenges within the Greater China market?
There has been a lot of negative news about the state of the Greater China market with some even calling it a crisis. However, in Chinese, the word “crisis” consists of the words “risk” and “opportunity”. While there is no denying that the market is going through a rough period, I’d like to view this time as an opportunity to force the industry to a higher level.
I am confident that Hongkong Jet will ride out this challenging period as it benefits from both internal and external strengths. We have built a strong customer network throughout our 10 years of operation and have evolved to implement an exclusive customer service system. Our multi-cultural team of professionals instill a mature western operation benchmark, focused on the highest levels of safety, efficiency and cost savings while our Asian background brings out the best in customer service, ensuring our clients can enjoy the best of both worlds.
Also, we have good relationships with other operators, vendors, airport authorities and local service providers which gives us the flexibility in operations and cost control. The relationships we have established over the years all serve to benefit our clients. I always hold the idea that the aviation industry is a big team. We’re all players in it and we’d like to share our experiences with other players to get through the challenging environment together. Unity in one direction will help a lot.
Can the industry expect a turnaround in the market?
I like to look at the big picture to learn from the past and prepare for the future. Considering all the possible factors, there is obvious potential when comparing the market in Asia to Europe and the US. The reality is that a rapid increase may be unlikely, but an upward trend can be expected.
HKJ is an experienced operator and we have the manpower and skills to cope with the ever-changing operating landscape. I believe that HKJ has a solid foundation and with our professional and skilled staff, we are ready to build upon our previous successes.
What are the latest developments at Hongkong Jet?
Besides our recent completion of the IS-BAO Stage III renewal audit, one significant development is our newly-acquired Aruba AOC under wholly-owned Sonic Air.
Managing and operating wide-body business jets is HKJ’s focus, and based on our analysis, the Aruba AOC is the most suitable platform for such type of operations. This is why we applied for our Aruba AOC, which was granted to HKJ at this year’s ABACE. With this new acquisition, we plan to start charter operations with our state-of-the-art, ultra-luxurious B-787 Dreamliner with the aircraft registration “P4-787”.
Our mission has always been to be the market leader and the most respected business aviation service provider throughout Asia Pacific and beyond. We hope that this new AOC can further strengthen our position in the market for wide-body business jet management. Our goal is to provide clients with cost-efficient solutions to aircraft management and with the Aruba AOC, clients now have the option of placing their asset on our AOC to earn charter revenue to offset a portion of the aircraft operating cost. We are delighted to be working closely together with the Registry of Aruba to achieve more for our clients in the very near future.
Other projects are ongoing, as are my plans to further improve and streamline the various departments within the company, from operations to client relations to sales and marketing.
At the end of the day, to achieve the best, we must do our utmost to uphold our core company values of safety, service excellence, sustainability and profitability.