MORE DIGITALIZED, MORE CUSTOMIZED, Alison Pang, Media Sales Director; Asian Sky Media
WITH ALMOST TWO DECADES OF SALES AND MARKETING EXPERIENCE IN MEDIA AND PUBLISHING AT THE BIGGEST NAMES — THOMSON REUTERS, FINANCIAL TIMES, DOW JONES AND EUROSPORT, ALISON PANG IS JOINING ASIAN SKY MEDIA AS THE NEW MEDIA SALES DIRECTOR TO HELP AVIATION COMPANIES BOOST THEIR BRAND PRESENCE AND CUT THROUGH THE NOISE WITH MORE DIGITALIZED, MORE CUSTOMIZED MARKETING SOLUTIONS TARGETING THE ASIA PACIFIC.
Tell me about Asian Sky Media.
Asian Sky Media is a division of Asian Sky Group (ASG) focusing on media, publications and aviation marketing services developed in 2017. To continue and exceed its own success on the acclaimed fleet reports, ASG established Asian Sky Media to focus on providing market intelligence and offering aviation marketing solutions. Through its marketing services, we help aviation companies enhance brand awareness and develop a more strategic marketing plan targeting audiences in the Asia-Pacific region and worldwide.
What marketing solutions can Asian Sky Media deliver?
We offer EDM campaigns, social media engagement, content marketing and event support service.
For every advertising opportunity, our team makes sure each client’s message is customized and conveyed to their target audience. In our industry-recognized, most widely-read Annual Fleet Reports and Quarterly Reports, we feature bespoke content which allows companies to “speak” directly to our worldwide readers.
We have also effectively organized several industry events across Asia, including Civil Helicopter Southeast Asia Summit, ABACE, Rotorcraft Asia and Singapore Airshow. From networking events to conference forums, Asian Sky Media sorts out local logistics, gathers the right people to boost business opportunities, fuel interest and maximize brand exposure.
What can you bring to this role in the company?
First of all, my experience gained from working at Thomson Reuters, Financial Times and Dow Jones where I dealt with industry reports and market intelligence. Those years enriched my industry know-how in the media field.
Second, my experience covers print media, digital platforms, TV and events and conferences. In addition to the more “traditional” ways of presenting information like releasing reports, I have been thinking about how to revolutionize our delivery, for example, incorporating more interactive, engaging features on our website.
Personally, I am very passionate about the aviation industry. Asian Sky Media has achieved a lot with its celebrated Fleet Reports which consist of rich, comprehensive data that other companies find hard to gather. However, there is still room for development. We are still looking to embrace innovative means of doing aviation marketing, for example, we have yet to unleash the full potential of videos.
What sets Asian Sky Media apart from others?
One of our strengths is that as a marketing solutions provider, we focus on the aviation industry which makes us highly specialized in this field. Unlike other agencies who endeavor to diversify the spectrum of industries they dip in, we utilize our strong connection within our core services of ASG using our long-developed expertise and professional network to deliver the most relevant marketing solutions.
Amongst other aviation news outlets, we position ourselves as a “market intelligence” organization. Instead of tracking the latest industry news around the clock, our publications and digital materials hope to serve as a more integrated business tool that the industry can count on.
Another strength is our niche in the Asia-Pacific market and our broad readership across continents. Specialized and experienced in covering market dynamics of the Asia-Pacific region, Asian Sky Media truly assembles the best of both worlds. We are set to communicate with both the East and the West by delivering a client’s message in English as well as Chinese, breaking the barrier of language and reaching the largest and the most targeted pool of audience.
We are particularly flattered to be bestowed the “Best Media Outlet” by AsBAA three years in a row. It is nice to know that our objectives and practice are being recognized by the industry.
What should a client consider to market in this new era?
A client should figure out the objective behind their marketing strategy. With the rise of social media and infinite exposure to information, traditional display ads have stepped down from functioning as an impactful promotion and become a part of branding. Instead, native advertising is the “real deal” now – it is a more effective way for the audience to digest a new product or a new direction of the company. If they seek to solicit new business opportunities and desire face-to-face networking, a conference or an event is what they need. Asian Sky Media is known for providing a plethora of marketing platforms. Clients can easily find the most suitable channels to spread their message.
What can the industry expect from Asian Sky Media in coming years?
We are going for more digital presentations, more diverse products and more co-ops. As mentioned, we are putting more resources on developing digital channels and working our way to build a more interactive website. We are also expanding our product portfolio. Apart from the new issues of Charter Fleet Report, Luxury Charter, Training Report and Infrastructure Report later this year, we are devising new services such as surveys and white papers. Benefit from these advancements, Asian Sky Media will be able to deliver more bespoke marketing solutions for clients. Stay tuned for our updates!
Collaborations with different companies are also under way. Besides OEMs and operators, we are trying to align aviation-related services such as financing, legal, consultancy and even clients outside aviation. I am very excited to meet different industry professionals at ABACE. I expect it to open some new doors for Asian Sky Media.
Over and above, our goal is to foster information between Asia Pacific and Europe and America.