EXPANDING ASG - Alan Hung, Asian Sky Groups Business Development Director
In 2018, Asian Sky Group expanded its team with the addition of Alan Hung, taking on the role of Director, Business Development. With over 10 years of experience in the industry, Alan will leverage his extensive experience, wide network and ambitious attitude in supporting ASG’s work in aircraft sales and acquisitions and consulting.
Tell me about your aviation experience prior to joining Asian Sky Group (ASG)?
My aviation journey began in 2001, when I went to Australia to study Aviation Management at the University of New South Wales Sydney. At that time, there was no formal Aviation Management course in Hong Kong. I knew there would be a lot of future opportunities within the aviation industry, particularly in China and throughout the Asia- Pacific region. However, in 2004, after I obtained my Bachelor of Aviation, there was a SARS epidemic in Hong Kong and a downturn in the global aviation industry. Considering both, it was a tough time to look for opportunities.
In 2005, I started my first aviation job in Hong Kong, as an Aircraft Dispatch and Station Control Officer where I learned flight planning and other technical skills in commercial aviation. After about a year, the business aviation industry in Hong Kong began to develop. An opportunity came along to move into the Operations Department as a Flight Dispatcher. During my five years in Flight Operations, I worked on and dispatched aircraft for most of the major OEMs, including Boeing Business Jets, Gulfstream and Bombardier.
I then decided to further develop my career and pursue a sales role, taking on the role of Sales and Key Account Manager and, later, moved to Aircraft Management Sales Manager. In 2015, I saw more demand for maintenance services. As our customer’s aircraft started to go out of warranty, I began to promote an independent maintenance program and to help customers better understand resale value.
I now see great opportunities in helping customers buy and sell their aircraft. In early 2018, I joined ASG and now have the chance to assist clients with their business aviation needs, including aircraft sales and acquisitions.
How has the industry evolved since you started out?
The business jet fleet in Hong Kong has grown to over 130, while Mainland China’s has grown to approximately 345 business jets. With the growth of the fleet and more business jet movements in the region, several different industry segments have changed.
10 years ago, there was no landing slot and parking limitation in the Hong Kong International Airport. Now, with the increase in movements, operators have difficulties obtaining slots and are faced with restrictions on landing and parking. This is due to the lack of slots, amid rising passenger traffic, but also the priority of commercial aviation over business aviation. On the maintenance side, things are much better than where they were 10 years ago. OEMs and maintenance providers are now looking at the Asia-Pacific region as a place to set-up their facilities. Bombardier opened their Tianjin facility in early 2017 and several other providers have targeted the region as the place to be.
The industry has also seen many aircraft management companies pop up. Clients now have multiple choices, along with competitive pricing. What was considered an added value services before, such as maintenance services, charter brokerage services and aircraft brokerage, is now the standard, which reflects the clients changing and more mature attitude toward the market.
In terms of aircraft sales, the pre-owned market has become more active. Typically, pre-owned aircraft don’t come with a warranty, which is now okay for buyers because maintenance providers are moving into the region making maintaining out of warranty aircraft more feasible and economical.
You will be taking on the role of Director, Business Development. What area are you covering and what services are you offering to clients?
As the new Director, Business Development, I will be offering a wide-range of services: assistance in aircraft transactions, aviation consulting and media and marketing solutions. I’m covering the Asia- Pacific region and strongly focusing on the Greater China market.
What are some of the latest business jet trends you’ve seen Greater China?
In the last 10 years, the market has quickly evolved. We are now seeing successful sales in the super-midsize and large cabin categories. When I started out, most customers were buying brand new aircraft, without financing. Owners are now more open toconsidering pre-owned business jets and they’re willing to finance through various means.
Additionally, the industry — in Mainland China — is now supported by the Chinese Government’s aim to have over 500 general airports in the country in the next few years. With this, the demand for business aviation will be higher and the industry will see even more pre-owned activity and more financing options.
Today, there is a lot of competition. The market will see the introduction of Gulfsteam’s G500 and G600 and has just witnessed the unveiling of the Falcon 6X. Offering long range and large cabin space, these aircraft will be very welcome in the Greater China region.
How can ASG help potential clients looking to buy/sell an aircraft in this region?
Collectively, the ASG team has a wide-range of professional experience in all facets of the industry. Our team is very international and can help clients in multiple languages, in any location, with any requirement. We also have great support from our shareholder companies Seacor, and Avion Pacific along with ASG’s strategic partner Avpro, whose own network and resources we often utilize.
Asian Sky Media, ASG’s new media division focusing on publications and marketing services, has been resourceful for ASG’s aircraft sales and acquisition requirements too. Through its marketing services. we’re able to reach an extensive and precise database.
ASG’s market intelligence, which is visible through the portfolio of Asian Sky Media’s reports, is another key factor in helping clients achieve their needs. When a request for an aircraft comes in, ASG’s team of analysts are soon hard at work, helping the client to fully understand the status of the market and the position of their aircraft in the market.
What are you hoping to achieve in your new role with ASG?
With the support of the ASG team, I hope we can bring the company’s service standards to the next level. ASG is already such a recognized company in the Asia-Pacific region, I hope to attain even more recognition and now on a global scale.On a personal level, I hope to successfully complete my first aircraftales transaction in 2018. This is something I feel confident after seeing the resources at hand within ASG. It’d also begreat to assist companies looking to expand their presence into the
region through our portfolio of media and marketing services.With the support of the ASG team, I hope we can bring the company’sservice standards to the next level. ASG is already such a recognizedcompany in the Asia-Pacific region, I hope to attain even morevrecognition and now on a global scale.
On a personal level, I hope to successfully complete my first aircraft sales transaction in 2018. This is something I feel confident in, particularly after seeing the resources at hand within ASG. It’d also begreat to assist companies looking to expand their presence into the region through our portfolio of media and marketing services.